Solent Mind
Year: 2021 Type: UI, Animation ︎ Role: Designer
Mind is a leading mental health charity that spans across England and Wales. They help supprt and connect people through mental health, in aim to help everyone suffering to get the help and respect they need. Solent Mind, it’s own independent charity, is part of a network of over 100 ‘Local Minds’ who tailor trusted mental health services to their communities. They collaborate with Mind to make sure their pioneering campaigns, information and research makes a difference in Hampshire.
When Solent Mind approached 2Viz, they needed an app that could help young people navigate their emotions. Knowing that connecting with a younger audience can be challenging, I created a fun character to guide users through the app. While affectionately known as Bob around the office, to promote inclusivity, I made sure the character was gender, ethnicity, and age-neutral.
Aside from our character concept, I also designed the UI, using the wireframe created by Lead Designer Zoe. I wanted to lean into Mind’s (at the time) fresh new brand guidelines, which seemed perfect for young people, using it’s vibrant colours and scribble motif as and when I could, without it becoming too consuming of the page.
I also took care of the App Store assets for the app.
Within the app, I also created a piece of content focusing of this difference between Facts and Opinions, and how wrongly interpreting these concepts can affect mental health.